• Sonia Dai

Opinion on Drugstore Cosmetics & My Favourite Drugstore Mascaras!

Drugstore makeup is where my love for all things beauty started. I was 12 years old when my mom bought me my first Loreal blue eyeshadow, I was inspired by Ashlee Simpson with a blue smokey eye on an article in J-14 Magazine. I then proceeded to create said blue smokey eye... and went for a walk with my parents in the park after dinner. I got some strange looks but I was incredibly please with myself!

As I began to discover YouTube (Michelle Phan, Purse Buzz, Fafinettex3, Ilikeweylie!!), I continued to purchase more and more every time we went to Walmart and soon enough I became obsessed.

I think the common misconception is that drugstore = cheap but that's not always the case. (Case being... some drugstore products are pretty pricey!) Often times some of the larger name brands are produced in the same factories as these drugstore brands, and similar ingredients and formulations are used. You may just be paying additional for packaging, marketing, and or other fees.

Working in this industry, it is occasionally frowned upon if you use drugstore products in your kit. 85% of my kit does contain professional brands such as MAC Cosmetics, Make Up For Ever, Tarte Cosmetics, Mehron Makeup, etc. However if clients asks, I do mention that I use products that I personally love and have found work with a variety of skin tones/types, and sometimes it could be a drugstore mascara or lipstick. At the end of the day, my main priority is that the product is 1. safe for consumer use (harmless ingredients) that 2. it produces beautiful long lasting results. (All the products I use have been tested on myself prior to incorporating into my kit.)

So to begin this series, I wanted to start with mascaras. If you are booking an appointment with me, you know I always ask you to provide a waterproof mascara. I always have one in my kit ANYWAY in case you forget, but I always find the best results when using a mascara formula with its designated brush. Most people own one anyway, and of course waterproof is optional, however, highly recommended. (Unless you have super sensitive eyes or like.. never cry..)

Mascaras are also one of those things that need to be thrown out after 3-6 months, they collect bacteria and begin to dry up as well. Keep that in mind before you purchase your next mascara!

Here are some of my favourites:

1.L'Oreal Paris Voluminous Original Waterproof Mascara, Carbon Black ~$10

This was one of my first mascaras I've ever used, and it is still one of the top selling ones!

2. Mascara Voluminous Lash Paradise Waterproof Blackest Black ~$10.50

A newer addition to the Loreal family but amazing for my asian girls with stubborn lashes that won't stay curled!

3. Maybelline New York Lash Sensational Mascara, Waterproof Very Black ~$10

Maybelline mascaras always go on sale at Walmart for around $6-$7. I would check it out there if you're passing by!

4. Maybelline New York The Falsies Volum' Express Waterproof Mascara, Very Black ~$7

Another oldie by goodie!

5. L'Oreal Paris Mascara Telescopic Waterproof With Lengthening Effect, Black, ~$14

I love this one for its small brush, perfect for those with tiny lashes or for bottom lashes.

For your convenience, here is a list of some of my favourite products that can be purchased off Amazon directly! http://a.co/fYTSdut

The only issue with drugstore cosmetics is there isn't someone there to guide you, whereas if you go to Sephora or the MAC store, you can tell them what you're looking for and 9 times out of 10 they can recommend you something that suits yours needs. Luckily, now stores like Shoppers Drug Mart offer beauty advisors that can help you out. Although they usually recommend the luxury brands, I don't see harm in asking for recommendations in the drugstore department!

IF ALL ELSE FAILS, you can always email me for product recommendations. Just let me know what you're looking for!

Until next time, we will discuss more of my favourites in the near future.

Toodles :)

- Sonia


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